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Published on April 22, 2008
How the wine sells


PHOENIX — "Organic wines are becoming very mainstream," said Sharon Webster, the cellar master at AJ's Fine Foods. "I get a lot of interest in organic wines.

"There is a good market for it," said Danny Hall, the wine sommelier at The Melting Pot, "especially considering the very recent trend of organic food and other organic products."

Organic wine at the moment seems to be geared toward the organic or health nut.

"Someone who is focused on being healthy and not having lots of chemicals in their food is able to enjoy an alcoholic beverage that is certified organic," Hall said.

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At the Melting Pot, there are a few bottles of organic Wine, one being Nickel, a more expensive wine. Another is the Casa Lapostole, which is a less expensive wine from Chile. Hall said the Lapostole sells extremely well.

"It's a good thing," Hall said. "It works out well for a lot of people."

When going to either the grocery store looking for organic wine or a restaurant people seem to be looking to find a cheaper bottle of organic wine.

"Wines at $20 and under sold very well, over $20 not so well," Webster said.

"I have one organic wine in AJ's Fine Foods, and it doesn't sell very well," said Adam Schaubroeck, sales rep for Action Wine. "It's not a big name brand. People go for brand recognition."

"We carry them (organic wines) because there is a market for them," Hall said. "People are interested in organic wines. It's important to cover all your bases."

Click here to learn about some differences between regular wine and how to get organic

Click here to find out about the price and taste differences

Click here to see where to find organic wine

Click here to see the results of the blind study wine tasting

Click here to learn the proper wine presentation
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